Biscuit

Best Fit For

Story

Biscuit has always believed he has a job to do. While the rest of the crew may be exploring, posing or looking for the next adventure, Biscuit is usually keeping track of everyone. He notices when something is wrong, stays close when someone needs him and has an uncanny habit of trying to take care of the people he loves. That instinct earned him the family nickname “Dr. Biscuit.” If someone has a scrape or cut, Biscuit is convinced he should inspect it. If Mom isn’t feeling quite right, he stays close. And wherever the family goes, he seems to consider himself part companion, part security detail and part tiny medical staff. Traveling has only made that role bigger. New homes, long drives, unfamiliar streets, hotels and changing environments give Biscuit plenty to supervise. For brands, that creates something much more interesting than simply putting a cute dog beside a product. Biscuit naturally belongs in stories about comfort, protection, safety and solving real problems — because those are already part of who he is. He may be small, but Biscuit has never considered that relevant.

Personality

Devoted, protective, affectionate and surprisingly serious about his responsibilities. Biscuit is unmistakably Mom’s boy and happiest when he knows exactly where she is. He can be sweet and cuddly one minute and on full security detail the next. He watches, investigates and checks on everyone — especially if he thinks something isn't quite right. Underneath all that vigilance is an extremely loving little dog whose entire world revolves around his family. His philosophy: Someone has to keep these people alive. And yes, he has appointed himself.

Capabilities